THE BRAND
We truly believe that childhood is a special time for kids to live amazing experiences and flourish freely. We are convinced that our creations must reflect this spirit for preserving what is essential, while being joyful, free, and responsible.
Timeless Collection
Our denim collection, minimalist and timeless, features classic essentials crafted from high quality 100% cotton denim, available in three colors: blue, grey, and white.
We're proud to use organic or regenerative cotton, grown without harsh chemicals, which helps maintain healthy soils and biodiversity.
Our clothes are carefully crafted in Portugal in small quantities.
They're designed to be comfortable, unisex, and long-lasting, making them essentials in your little ones' wardrobes.
Special Edition
Beyond our timeless collection, we collaborate with talented artists to create unique limited-edition embroidered pieces.
Introducing “Alegria”, our first collaboration with the talented French artist Julie Daleyden. Her world is an invitation to color, travel, and dance—an enchanted journey where joyful smiles, carnival dreams, and sunlit characters come together.
Our Denim
Our denim is made from 100% organic or regenerative cotton, grown by farmers committed to sustainable practices. Instead of using chemical pesticides, they favor natural methods such as crop rotation, organic fertilizers, and biological controls. These techniques preserve soil fertility, promote biodiversity, and reduce erosion, ensuring a production process that is more respectful of the environment and provides safer working conditions for the farmers.
HOW TO CARE FOR YOUR DENIM
- To extend the life of your kids’s denim, wash it as little as possible.
When it’s time for a wash: - Turn inside out before washing
Machine wash at 30°C with a mild detergent - Wash with like colors to prevent dye transfer.
- Air-dry flat to prevent wrinkles
With the right care, your denim will age beautifully, preserving its color and fabric.
Creative Director
Big Crush is a brand designed by Hélène Fulchi, also founder of the natural care brand for kids, Minois.
French native, based in Lisbon and mother of two, Hélène draws her inspiration from a simple and authentic way of life, set to the rhythm of the ocean, the light and joyful colours…
